How it Started
If you look at online cosmetic stores, you might have found yourself wondering how all of a sudden Korean or Chinese makeup brands made their way into the west. However, it was not an overnight success. It was a gradual process of introducing Asian makeup online in Sydney and in various parts of the world outside Asia.
The first time women probably found themselves compelled to buy Asian makeup online is when BB creams were introduced into the market. Beauty balms might have originated in Germany in the 1950s; however, it was in Korea wherein BB creams actually gained traction in 2006. By 2011, they were already being sold outside of Korea into the West.
When BB creams hit the scene, it took the world by storm. After BB cream, CC cream also followed, which is actually just BB cream in a compact cushion to allow on-the-go beauty touch ups. Over the years, several other Asian makeup online and beauty products infiltrated into the Western market, such as sheet masks, essences and beauty oil, among other things. For years, Korean and other brands offering Asian makeup online continued to hold strong.
Why is Asian Makeup Here to Stay
The growth of Asian brands available through Sydney Asian makeup online stores is more than just a fad. Beauty and cosmetic experts believe that it is here to stay. The reason for such claim is also tied to the changing perspective of Western women about beauty. The ability for Asian makeup brands to innovate in terms of their product offerings and formulas is just one half of the equation. The other half is the changing perception of beauty in the West: more women are now choosing makeup brands that allow them to embrace a holistic view of beauty.
Holistic beauty is about enhancing your cosmetic appearance while caring for your skin and the environment. Indeed, a lot of makeup brands have been under fire over the years for their potential health risks to the women who are using them. But with the Asian approach to beauty, there is a focus on using natural ingredients that harness the power of nature to enhance beauty. If you were to look at the Asian makeup beauty aisle in your local beauty stores, you will find that many of these Korean and Chinese makeup products are made from natural ingredients such as lemon, cucumber, pomegranate, and many others. Hence, these brands are giving women the confidence that while they’re enhancing their aesthetic appearance, they are not doing harm to their skin or environment over time.
If you would like to get your hands onto Asian makeup brands online, visit Beautyworks Cosmetica at http://www.bwcosmetica.com/. There are several brands to choose from so you can see for yourself what the hype is all about.